Why We Rebranded: A New Identity for SafeRide Health

We’re excited to unveil a new SafeRide brand identity that better conveys our mission, vision, and how our technology and services are transforming non-emergency medical transportation (NEMT).

Today, we’re excited to unveil a new SafeRide brand identity that better conveys our mission, vision, and how our technology and services are transforming non-emergency medical transportation (NEMT).

As the leading logistics partner for health plans across the country, SafeRide Health is in the business of navigating journeys. We transport thousands of patients to and from life sustaining care every day, and we serve 80+ health plans and over four million members.

We’re honored to serve the community by managing the country’s largest and most complex NEMT benefit programs. After seven years of rapid development (doubling in size year after year), we recognized that we need to refresh our brand to better reflect our commitment to ensuring patient access to care. Patient access is more critical than ever, and in this next chapter SafeRide will lead the market with on-demand access (same-day services) and continue to transform the member experience, delivering record-low grievance rates. It's important that our brand reflects these cutting-edge innovations with a laser focus on driving meaningful change in healthcare.

New Look, Same North Star

A rebrand involves contemplation and rumination, which inevitably led us back to how it all started. Our story began in 2016 after our co-founders lost a close friend, who tragically died because he lacked safe transportation access in a time of need. Sadly, this story is one of millions across the country

We launched SafeRide Health so anyone, anywhere can access care. Reliable transportation is the first step towards better health outcomes. In the early days, we started by serving small regional, rural care providers. Today, we serve the largest health plans and the nation’s most underserved on a national level. Our patient-first ethos and our mission remain unchanged and have served as the guiding force behind our rebrand. Because time and again, transportation is a determining factor of whether people can get the care they need, when they need it. 

During our rebranding process, we explored common themes in the transportation experience. One aspect we were drawn to was wayfinding, which can be described as the process of finding a path between an origin and a destination that has not necessarily been visited previously. We interpret this concept both literally and figuratively. It applies to who we are and our work as connectors of people and places. And it speaks to who we are as an industry leader, innovator, and trailblazer closing the gap between member need and access.

Wayfinding is now one of the core tenets of the new SafeRide brand: a line and endpoint that expands and contracts from “Health” in our company name to other key words to underscore our versatility, expansive impact, and reach throughout the healthcare ecosystem. 

Moving the poor and sick to life-sustaining care and better health remains at the heart of our mission. With this refreshed visual identity as our anchor, the SafeRide brand symbolizes the active role our team and technology play across the many facets of the healthcare ecosystem we strive to improve. 

SafeRide’s Pillars of Access, Visibility, and Efficiency

SafeRide’s brand identity is grounded by three pillars that make us a leader in the marketplace:

  • Expand member access for the nation’s most vulnerable individuals.
  • Make efficiency an innovation driver. Delivers a streamlined, patient-centric experience for members; lowers costs and grievance rates for health plans; and enables NEMT fleets to put more wheels on the road and more margin in their books.
  • Power greater visibility, clarity, and instill a culture of trust amongst all our stakeholders.

Our website is the billboard for our brand, and we want it to convey our role at the epicenter of enabling reliable, individualized transportation, and more human-centered, value-based care solutions. The website has been rebuilt to put member centricity, Seamless Access, front and center along with our industry-leading differentiators— Customizable Platform, Connected Network, and Real-Time Visibility. Explore these areas of our new website to see how our technology elevates the human dimensions of care.

We are re-inventing medical transportation for the digital age. We’re building a future that empowers Medicaid and Medicare Advantage plans to make transportation a landscape-altering benefit—a driver for improving for health equity and mitigating the social determinants of health negatively impacting marginalized groups. Our industry-leading models, new technology, and people are blazing this new path forward.

“The rebranding process was a lot of fun, and it took us back to our earliest days and reaffirmed why we get out of bed each day,” said Robbins Schrader, CEO and Co-Founder. “We love the mission and I’m extremely proud to share our new brand which reflects the team’s incredible passion. We believe the future is bright, and we look forward to this next chapter at SafeRide.” 

Explore our new brand through our website, logo, and online presence. To learn more about SafeRide’s solutions and services for members, health plans, NEMT companies, and care providers, visit our website.

Explore Our New Look

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